Ephurim
Mind Your Business
Moach views your advertisement, then models the brain’s response.
It maps the experience. Optimization, grounded in biology.
The glaring inefficiency in advertising
is the creative.
Media is measured. Placement is bid. The advertisement itself is a guess until you buy the airtime, run the ads, and spend the money. Most companies never know, definitively, how an advertisement will perform — until it is too late to change it.
Moach is a neural prediction engine. Trained on a large corpus of real MRI, it simulates a mind viewing your advertisement and models the buyer’s brain. You upload the video. You watch it process. You get a full neural prediction — the inefficiencies, the drop-offs, the places the work can still be saved.
The model
Moach
A neural prediction engine trained on real MRI. It simulates a mind watching your advertisement, and models the buyer’s brain.
The instrument
NeuroAd
Upload the video. Watch it process. A neural prediction of the buyer’s brain, scored as a Neuro-Persuasion Index — before you buy the airtime.
Where it lands
Know how the ad will land, before you buy the air.
Pioneer cohort
Upload the ad.
See the mind.
Then spend.