Research
The inefficiency is creative.
Most brands and companies do not definitively know how an advertisement will perform until they buy airtime, commit ad spend, and run the ads. That is the gap Moach was built to close.
Decision-making happens in valuation and threat-appraisal circuits that people cannot accurately report. Focus groups hear themselves think. Click-through measures what survived the auction, not what formed demand. The advertisement remains a guess until the money is gone.
Moach is a neural prediction engine trained on a large corpus of real MRI. It simulates a mind viewing your advertisement and models the buyer’s brain. NeuroAd is where that prediction becomes a reading you can act on — a Neuro-Persuasion Index, drop-offs, areas for optimization — aligned to the runtime of the ad.
A predicted brain is not a purchase. Moach estimates how a mind receives the advertisement. It does not prove the sale. The public neuroimaging it was trained on comes from a handful of subjects watching television, not commercials. That is a limit we name.
The method stays with us. The reading is yours. We do not invent leaderboard victories or case studies we lack rights to show. What we will say is this: you can upload a video, watch it process, and receive a full neural prediction before you buy the air.