Financial
Will they buy?
Skeptical money. Long runtimes. One shot. Most houses don’t know how the ad will perform until the airtime is bought. Moach models the buyer’s brain while you can still change the cut.
A careful viewer decides the ad is about them, that the proof holds, and that the close arrives while they are still leaning forward. You feel a strong cut. You cannot feel the minute in the middle where belief leaves the room.
Upload the ad. Watch the neural prediction run. The Neuro-Persuasion Index shows the seconds belief leaves — put the proof there.
- Greenlight the cut that will close.
- Kill the one that tests beautifully and sells nothing.
- Find the second belief drops, and put your proof there.