Charity
Will they give?
A donor decides what kind of person they are while the ad runs. You shouldn’t have to air the appeal to find out whether that self formed. Moach simulates the mind before you spend.
The work has to make suffering real and help feel possible. Do the first without the second and you have made a beautiful ad that people flee. Statistics do not give. People give at the moment they recognise themselves in the act.
Upload the appeal. The Neuro-Persuasion Index shows whether the giving self is forming, and the second the ask should land — before you air it.
- See whether the giving self is forming before the ask.
- Find the drop-offs in the runtime, and recut them.